Business & Marketing Calculators

Calculate Customer Acquisition Cost from marketing and sales spend.

Calculate Customer Lifetime Value. Project total revenue per customer to guide acquisition spend and retention.

Compare Lifetime Value to Customer Acquisition Cost.

Calculate conversion rate from visits and conversions.

Calculate click-through rate on ads or emails. Benchmark ad and email performance across campaigns and creatives.

Return on Ad Spend — revenue divided by ad cost. Judge campaign profitability by comparing revenue to ad spend.

Cost per thousand impressions. Compare display and video ad pricing across campaigns and networks.

Cost per click. Estimate ad spend per click and compare campaign efficiency across channels.

Cost per acquisition. Measure the true cost of gaining each new customer or conversion.

Calculate email open rate. Track campaign performance and benchmark against industry averages.

Calculate customer churn rate. Track monthly and annual churn to protect recurring revenue.

Calculate Monthly Recurring Revenue. Track subscription revenue and forecast SaaS growth month over month.

Calculate Annual Recurring Revenue. Annualize subscription revenue for board reporting and forecasting.

Calculate monthly burn rate. See how fast your startup spends cash and plan the next raise.

Calculate cash runway in months. Estimate months of cash left based on current burn and reserves.

Calculate gross margin percentage. Measure pricing power and unit economics for products or services.

Calculate operating margin. Measure core profitability from operations, before interest and taxes.

Calculate inventory turnover ratio. Gauge how efficiently stock converts to sales over a period.

Sales revenue needed to break even. Find the sales volume needed to cover fixed and variable costs.

Calculate sales commission. Compute earnings for tiered, flat, or split commission structures.

Quantify the revenue, wage and SLA cost of outages by minutes down, revenue rate and affected staff.

Find your true freelance hourly and day rate from target salary, expenses, taxes and billable hours.

See the true monthly, yearly and 5-year cost of a SaaS or subscription — with seats, price hikes and trial periods.

Estimate total project cost from labor hours, materials, overhead, contingency and profit margin.

Convert salary and target income to hourly, daily, weekly and monthly rates — with taxes and PTO.

Compute blended and paid CAC from marketing spend, sales headcount cost and new customers acquired.

Estimate customer lifetime value from ARPA, gross margin and monthly churn, with LTV:CAC comparison.

Convert between MRR and ARR, project growth, and see quick-ratio and net new MRR from movement inputs.

Compute customer and revenue churn, retention rate, and average customer lifetime from monthly numbers.

Estimate YouTube ad revenue from views, CPM, RPM and niche — plus sponsorship-equivalent income.

Model the return on an SEO investment from traffic, conversion rate, order value and content cost.

Calculate email campaign revenue and ROI from list size, deliverability, open rate, CTR and conversion.